Do you know that for every $92 spent in acquiring customers, only $1 is actually used to convert them? Once that really sinks in, you’ll see how this ratio shows there is too much money and efforts spent in driving prospects to a website, but very little spent in converting them into paying customers.
One aspect of Conversion Rate Optimization (CRO) that most businesses tend to focus less on is their Calls to Action (CTA). This crucial part of the conversion process is a key factor in increasing the chances of successfully converting leads. Unfortunately, it is a topic that often isn’t given the focus and attention it duly deserves. Let’s take a look at how digital growth experts at KISS PR design effective CTAs for optimization.
3 Basic Tips for Designing Effective Calls to Action
If you are not focusing on optimizing conversion for your website, it’s likely that you have an ineffective CTA design that is not effective for increasing your conversion.
You also may be part of the 68 percent of small businesses surveyed who revealed that they currently don’t have a documented CRO strategy. Meaning, they haven’t even bothered to take note of what they’ve been doing to boost their CRO.
Both of these can lead to having a poor CTA design that hampers traffic conversion. If you are hoping to improve this, you should check out these tips on how to design effective Calls to Action that can help you improve your conversion rate.
One of the reasons why your visitors never take the action you want them to is because it doesn’t promise them instant benefits.
For example, CTAs such as “click here,” “read more,” “learn more,” “visit this page,” and other similar phrases are good, but they aren’t promising your prospects anything enticing.
To increase the chances that your readers will do what you want them to do, you need to rephrase your CTAs. Rephrase them in a way that even before they take action, your readers already know what they can get from doing it.
For example, instead of “click here,” you can make it into “click to avail 1,000 worth of voucher.” Or instead of “read more,” you can modify it to “read to learn another 10 ways to lose weight.”
Something as simple as that will mean a whole lot when it comes to improving your conversion rate.
The color of your CTA’s text or button can also greatly affect how your prospects respond to them. In any kind of marketing, color plays a key role in influencing the buying decision of your visitors.
Here’s a chart from Ann Smarty that illustrates in detail how color affects human emotions.
As you can see, using yellow and orange are more favorable if you want to get more attention from your readers. You can also use the red color to make a statement that it’s urgent and they need to execute the action immediately.
The specific locations of where you put your CTAs also matter. Depending on your goals, if you can naturally persuade your readers to take action even when they are still scanning the top portion of your page, then you are ahead of most.
In most cases though, try to imagine the best locations wherein your prospects can easily do what you want them to do.
If there’s a chance you can insert your CTA at every end of your paragraph, then do it. But don’t exaggerate because it might repel your readers.
According to HubSpot, another best places you can put your CTAs in your website are at the bottom of your blog post, in your blog’s sidebar, on your “Thank You” page, on your homepage, and in your most visited website pages.
Your Calls to Action are one of the primary components that can determine the success of your Conversion Rate Optimization. Putting more efforts and strategy in creating them can help you convert more leads into paying customers. If you are not sure where to start, get in touch with Dallas best web design and development agency by calling 972-437-8942 today for a free consultation.
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Katie Lynn – KISS PR