How to Optimize for Voice Searches – New SEO Techniques for Small Business In the Making
While voice search is not a completely new feature offered by smartphones and devices, it is one that is gaining in popularity quite rapidly. If you own a business, you need to begin preparing now to ensure your site shows up in voice search results.
Right now, voice search is fun. It is a feature to use from time to time to see what type of results will “pop up.” However, with 40% of adults and 50% of teens actively using voice search for finding information, it’s obvious this isn’t a fad or trend that is going to pass anytime soon.
In fact, it is estimated that by 2020, there will be more than 200 billion search queries made each day through voice search features.
With these rather impressive numbers in mind, there is no question that now is the time to begin thinking about how you can optimize your site for voice search.
Optimizing for Voice Search and Siri
The age of the “digital assistant” is upon you – Google Now, Cortana, Siri – these are all voice search platforms that are changing the way you search for information and content. Need proof? Consider this – in 2015 searches on virtual assistants jumped from zero to accounting for more than 10 percent of the searches made around the globe. If this type of search pattern continues, it is only a matter of time before voice search surpasses traditional keyboard searches.
If you think about it, you likely use voice search much more today, than you did in the past. It is easier, faster, and much more fun than having to manually type in a search term. In fact, 56% of adults have even made the statement that they use it because it makes them feel more tech-savvy.
However, for website owners, the question is – what does it mean from an SEO standpoint? Also, how can you make sure your continent is fully optimized for voice search?
Voice search is somewhat complex. Each search engine is unique in how it handles these searches and you need to make sure your website is “findable” in all scenarios. For example, Siri utilizes Bing for searches, and Google Now obviously uses Google.
To satisfy the needs of both Google and Bing voice search results, it’s a good idea to use the following methods.
Know the Search Engine Your Optimizing For
Even though Google dominates the mobile and desktop search world, there is a real chance that Bing may take over in regard to voice search. When iOS 7 first arrived on the market, Siri started using Bing as the default search engine. This means that all iPad and iPhone users have to specifically ask to use Google for their searches – or they are going to revert back to Bing.
While this may make you think that Bing is the obvious winner for voice search, the data speaks for itself.
According to findings from the IDC, Androids have a worldwide market share of 83.7% while iOS only holds about 15.3%. As a result, Bing may not acquire as much of the voice search market as many believe it will.
Focus on Long Tail Keywords
An effective way to excel in voice search results is by using long-tail keywords. Human thinking is more fluent when a person is talking or having a conversation. When you type, you unconsciously think and then write mechanically. This is because you are aware you aren’t speaking to a human. This results in a change in your thinking pattern and writing style.
However, when you are speaking, you typically make complete thoughts or even sentences. As a result, you need to write this way when creating content to be found by search engines. This is going to give you a much better chance of being found over your competition.
For example, on a computer, you may type something like “cheap jeans San Diego” when searching for affordable jeans. However, when you are using voice search, you are much more likely to create a statement – such as, “where can I find the cheapest jeans in San Diego?” As a result, those are the types of phrases, terms, and long-tail keywords you need to focus on using if you want to show up first in voice search engine results.
Voice Search is Transforming How You Find Things
There is no question that the idea of voice search is a bit confusing at first. However, it is not something that can be ignored. If you want to know what you need to do to ensure your website is voice search ready, contact Qamar Zaman, an internet marketing and SEO specialist in Dallas. Qamar understands how SEO changes and can help you get ready. He is a marketing and SEO expert, attorney marketing expert with more than two decades of web marketing experience.