Internet Marketing is the Answer to Small Business Marketing Needs
Expensive conventional offline marketing methods are too expensive for startups and small businesses especially those ones with very limited budgets. Online marketing, with its free and really inexpensive models, helps business owners compete with established ones without breaking the bank.
Unlike internet marketing, the traditional marketing entails business owners to open a store, advertise and then wait for the customers to walk in. The wait could be long enough to fizzle out the energy, enthusiasm and the capital of the company forcing business owners to pull the shutters down to close. Well, quite a few of us have been through this. The expensive newspaper ads, TV commercials, radio and the whole nine yards of conventional marketing routine, have killed many creative brains and marred their marketing efforts.
The internet allows startups and small businesseses to level up the playing fields againsts big brands through online marketing.
Are you still not jumping into the online marketing bandwagon? Not yet ready to get into the competitive environment of the web? There are reasons why you must now use digital marketing in promoting your products/brand.
Chris Mercer sheds more light about this topic in his article posted on Seriouslysimplemarketing.com:
Traditional vs. Online Marketing
“The Real Value of Your Online Marketing Efforts
When it comes to marketing—is digital really the new traditional? What do you think?
That’s a long-standing debate that has marketers on both fronts defending the merits of each.
Does that mean that you need to do both? No—you need to do what is most effective for your business.
- Choosing the medium that is cheaper.
- Picking a strategy that has better reach.
- Using a platform that gives you tangible, almost direct, response.
All of these can be easily accomplished by digital marketing techniques. This is why I think digital is the way to go. But depending on what your business actually needs, another question worth exploring would also be: how can digital and traditional marketing work together for your brand? Let’s break it down in terms of the following:”
In online marketing, we don’t have to wait for the customer’s to walk in, rather, we pull them in. Our marketing efforts are mostly inbound by getting more people interested in our products, services, or brand.
Jason Demers talks about the top digital marketing trends that will remain hot in the year 2016:
The Top 7 Online Marketing Trends That Will Dominate 2016
“The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions.
2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these seven trends:”
Online marketing allows you to experiment on different promotional platforms.
Getting your own website,
Having your blogs,
Conducting your email marketing campaign,
Syndicate your press releases,
Promote your brand in Facebook,
And Twitter .
Internet marketing answers the needs of small business owners in more than one way:
- Most online marketing mediums are free.
- They can control their spendings in online advertisements such as PPC or CPC.
- Online platforms allow small business owners to conduct a calculative and learned approach in engaging with their target market.
- Online platforms provide small business owners free analytics to help them track the results of their campaigns.
Getting customer engagement is one of the most challenging parts of online marketing. Having the right platform and producing compelling content to attract the interest of your target audience are crucial factors that can determine if you are going to succeed or fail.
Katherine McAdoo shares more insights on how to effectively engage your target audience through interactive content:
10 Ways to Engage Your Audience with Interactive Content
“As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.
Why interactive? Through user experience research, along with our own insights from previous experiences, we found that users are more likely to engage with and consume content when it’s presented in a fun and intriguing way. Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. So, we use these techniques to garner more interactions and content engagement, and therefore, incredibly valuable data on the audience using these experiences.
Here are 10 ways you can use to transform your content into an interactive experience:”
Internet marketing has indeed provided affordable solutions for startups and small businesses to promote their products and services. If you are still unsure how to start your own online marketing campaign, you may talk to internet marketing experts in your area. Or, you can do your own research and and have fun experimenting which online marketing platforms suit the needs of your business.