Both social media influencers and advertisers can all be seen praising Instagram, dubbing it a very powerful platform for marketing. From huge corporations to smaller businesses, the appeal for Instagram is undeniable as the best go-to B2C platform for marketing – second only to Facebook.
Instagram profiles have now surpassed Facebook profiles to become the ideal place to engage audiences in order to enhance a business’s brand image. This is why you should follow suit and begin building your Instagram account right away – no matter what the size of your business is.
The real challenge, however, is to get your profile on Instagram seen by your target audiences.
With about 800 million active users on Instagram every month, you shouldn’t be surprised that there are about 25 million business profiles on the platform. This is why it is difficult for most businesses to get off the ground and get noticed.
Have you been struggling with the same problem and are ready to see organic Instagram growth? Well, these steps can help optimize the Instagram presence of your business:
In order to create an Instagram profile for your business, all you would have to do is make an associated business page on Facebook. You should, however, keep in mind that this isn’t what you need to do for your personal account. In order to really take advantage of this social media platform, you should switch over to an Instagram business profile.
Quite recently, Instagram published some changes to its algorithm which rewards user engagement. Among the largest changes made by this algorithm was that the stories, videos, and photos won’t be displayed on Instagram feeds in chronological orders.
With an Instagram business account, you will be allowed to access a number of analytical tools that will be dedicated to your business. Quite recently, a very helpful tool called the Instagram post scheduler had been introduced for those running business accounts.
If you have an Instagram business account, your customers will be able to easily locate your contact info – which means that they can easily contact you via Instagram. Lastly, promotion on Instagram will be as easy as clicking on the ‘Promote’ button in order to access paid ad creation processes.
When we’re talking about the Instagram profile for your business, it is quite important to remember that you might never get a second chance to make a first impression on any consumer. This can only be the case if you are a brand that competes with Louis Vuitton or Tesla.
This is why it is a great idea to make your Instagram profile a little more personal by adding your own personal headshot as the profile photo instead of your business’s logo. You need to embrace the whole visual nature of this social media platform by presenting a very visually appealing headshot of yourself. You may, however, replace your headshot with a very intriguing picture of your business or products at their best moments.
Using great headshots, on the other hand, are a great way of small businesses inspiring trust from other users on Instagram. If you are successful in pulling this off, then these users will be more willing to connect with your business on a more intimate level.
Now that you have successfully converted your Instagram account into an Instagram business profile, it is time to work on your brand’s bio. This is exactly where your prospective customers search for current special offers, recent updates, and links. It is here that most Instagram profiles have the ability to convert a visitor into a customer.
Look at it this way – if you could pitch your business or brand to potential investors in 2 sentences or less, than what would you say? There isn’t much space to write stories of experience. Instagram users don’t have much time and they bounce through Instagram profiles in seconds. This is why you need to be as clear and succinct as possible.
Save the most impressive stats of your business or its history for later times. Right now, you need to try and present Instagram users with your service or product – especially to those who are willing to buy.
Your Instagram bio is quite a unique touchpoint for your social media platform – this is why you should spend quite some time looking over through other business profiles. Once you get the idea, you also need to make room for a very effective call-to-action. This can be as easy as leaving a link to your storefront so Instagram users can discover and purchase your products directly.
Pro Tip: Being unique is probably the best way to stand out in the saturated Instagram atmosphere. Whether you are going for honest insights or relatable humor, you need to be remembered for the right reasons!
Effective Instagram marketing takes time and commitment. If you need help optimizing your Instagram Profile or Instagram Presence, you should talk to the digital marketing experts at KISS PR. We have an Instagram savvy team who is dedicated to your success. We have been helping businesses grow their digital presence for over 20 years and are ready for you to be next. Contact KISS PR Digital Marketing in Dallas today to get started!