Do you know the fact that with a speed loading website you can attract the users and increase their usability on your web pages and enormously improve customer conversions?
Huge Increase in Usage of Mobile Devices
It’s a very well known fact that Mobile Internet users are enormously increasing all over the nation and around the world. Having faster loading mobile web pages not only reduces the website loading time but also boosts Search engine rankings and increases customer conversions. Is your website loading faster on the Mobile Devices?
Don’t Lose a Visitor
A slow-loading website discourages its users from browsing its content; leading to a decrease in the usability of the website, increasing user bounce rates and abandonment. This results in a fall in conversion rate. Don’t let the slow web pages kill your conversion rate.
Accelerated Mobile Pages can help!
It’s quite important for your web pages to load faster to provide the best user experience, increase conversion rate, and rank well on Google for mobile search. Accelerated Mobile Pages (also known as AMP) helps your web pages to load quickly for mobile users and gives a faster mobile browsing experience to your users. AMP or Accelerated Mobile Pages is an open-source HTML proposal by Google.
“As per Google Support [1]: Accelerated Mobile Pages (AMP) is an open-source initiative that allows you to create web pages that load quickly on mobile browsers. To help provide better mobile user experience, you can create AMP versions of your landing pages.
As per Google Support [2]: Your landing page speed can make the difference between converting or losing a customer. Most mobile site visitors leave a page that takes more than 3 seconds to load. Yet most mobile sites miss that mark by an average of 19 seconds (Source). To set yourself apart from the competition, optimize your landing page experience with AMP.
Faster landing pages typically lead to more conversions, and AMP allows you to create pages that load quickly without compromising creativity and brand expression. Combining speed and smoother loading, AMP landing pages often give people much better landing page experiences. AMP loads quickly because it’s designed for speed.”
Light Weighted Web Pages Loads Faster!
The lightweight web pages load faster on mobile devices with smooth scrolling, speed loading content, faster transitions and animations, quickly loaded info-graphics and videos, all other content loading quickly! Accelerated Mobile WebPages are light weighted web pages and are greatly set for speed, smooth functioning and make it much easier to be loaded on mobile devices.
AMP – A Great Framework
Google started AMP framework project, other major social media sites (such as Twitter and Pinterest) also incorporated AMP on their platforms. The websites integrated with AMP framework load faster on mobile devices. Without of all the overstuffed code, and needless things and with super fast loading, AMP web pages provide greater mobile browsing experience to its users and get the outstanding results by increasing the users usability.
Even though they are mainly designed for mobile devices (as the name suggests they are accelerated mobile pages), the web pages can also be made to be responsive, and work on desktops as well, and based on that they have completely exceptional presentation results.
Create your AMP HTML page
“As per pbakaus & amp.dev [3] Create your AMP HTML page:
The following markup is a decent starting point or boilerplate. Copy this and save it to a file with a .html extension.
<!doctype html>
<html amp lang=”en”>
<head>
<meta charset=”utf-8″>
<script async src=”https://cdn.ampproject.org/v0.js”></script>
<title>Hello, AMPs</title>
<link rel=”canonical” href=”https://amp.dev/documentation/guides-and-tutorials/start/create/basic_markup/”>
<meta name=”viewport” content=”width=device-width,minimum-scale=1,initial-scale=1″>
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “NewsArticle”,
“headline”: “Open-source framework for publishing content”,
“datePublished”: “2015-10-07T12:02:41Z”,
“image“: [
“logo.jpg”
]
}
</script>
<style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
</head>
<body>
<h1>Welcome to the mobile web</h1>
</body>
</html>
The content in the body, so far, is pretty straightforward. But there’s a lot of additional code in the head of the page that might not be immediately obvious. Let’s deconstruct the required mark-up.
Use HTTPS: When creating AMP pages and content, you should strongly consider using the HTTPS protocol (vs. HTTP). Although HTTPS is not required for the AMP document itself or for images and fonts, there are many AMP features that require HTTPS (e.g., video, iframes, and more). To ensure your AMP pages take full advantage of all AMP features, use the HTTPS protocol.”
It makes a Difference
The website loading speed can make all the difference between losing and converting the users of your web pages. The majority of mobile users visiting websites on their devices will leave a web page that takes longer than three seconds to load. Optimizing your website with Accelerated Mobile Pages reduces these bounce rates.
Accelerated Mobile Pages VS Responsive Web Design
Most website owners are confused with Responsive Web Design and Accelerated Mobile Pages. They aren’t the same; Accelerated Mobile Pages are different from the responsive web design on its benefits on faster mobile browsing. The impact of bounce rate on search engine rankings is somewhat high. AMP reduces these bounce rates enormously.
∙ Even though Accelerated Mobile Pages and Responsive websites both work on mobile devices, they vary in terms of some functioning, benefits and their goals.
∙ Accelerated Mobile Pages are focused on fast loading and it is set up for delivering web page content quickly/ instantly to the mobile users; Whereas responsive websites are focused on flexibility.
∙ Accelerated Mobile Pages framework can be integrated easily on the existing/normal website without re-designing the existing website; but a normal website has to be re-designed to make it a Responsive Website.
∙ Compared to Responsive websites the Accelerated Mobile Pages load twice faster!
Benefits of Accelerated Mobile Pages
∙ Easy to incorporate without re-design
∙ Speed Loading
∙ User attractive
∙ Accessible on both Mobile devices and desktops
∙ Reduced Bounce rate
∙ Best Mobile Browsing Experience
∙ Increased User Usability and Engagement
∙ More Conversions
∙ Highly supports Google Ads
∙ Improves keyword rankings on mobile search
∙ Utilization for High authority backlinks
∙ Useful, reliable, and quality-oriented
For faster loading web pages, better user experience on mobile devices and to increase mobile search engine ranking and high customer conversion rate, AMP framework is absolutely necessary for a website and there is no doubt about it.
KISS PR can help
You might want to consider help from experts to incorporate the Accelerated Mobile Pages framework to your existing website and improve your Web pages users’ usability on mobile devices. KISS PR SEO AMP expert team can help you right from scratch till delivering your desired results.
Source Links:
[1] https://support.google.com/google-ads/answer/7384020?hl=en
[2] https://support.google.com/google-ads/answer/7496737?hl=en
[3] https://amp.dev/documentation/guides-and-tutorials/start/create/basic_markup/?format=websites
By: Qamar Zaman, KISS PR
About Qamar Zaman is the founder of KISS PR and KISS PR Story News.