Build Google Knowledge Panel Using Press Releases
To help businesses, brands, and personalities build a solid and distinguished reputation online, KISS PR CEO Qamar Zaman has published the eBook “Build Google Knowledge Panel Using Press Releases.” It is a step-by-step guide on how to create Google Knowledge Panel using digital PR.
If Google displays a knowledge panel in search results every time someone looks up for your brand, then that means you have an established reputation vouched by the largest search engine company in the world.
You often see this box on the right side of Google every time you search for an entity such as people, cities, businesses and organizations, countries, plants, animals, and objects. When you search for a well-known company, such as Microsoft, you will see a Google Knowledge panel about it in the returned search results.
Google views all the information included in a Google Knowledge Panel as facts.
Google uses an algorithm to determine this; thus, fake or misleading information won’t surface in search results. It is done by taking Googlebot data and verifying them through cross-referencing with many trusted sources. Once all data are verified as facts, they will then be displayed on the Google Knowledge Panel.
Having a Knowledge Panel is like an official badge that tells millions of Google users that your brand or business is authentic and trustworthy. Thus the need to learn how to create one is of utmost importance.
If you want to learn how to create your Google Knowledge Panel using press releases, you should check this resource.
If you are not convinced, here are the top eight reasons that would surely change your mind.
Having a Google Knowledge Panel makes your brand stand out in the SERPs (search engine result pages). It is beneficial if your brand name is not unique or if you have a competitor with very similar branding.
When a potential customer sees your Google Knowledge Panel, it’s easy for them to identify your brand and navigate directly to your website and social media pages.
When you have a Knowledge Panel, that means Google vouches for the information about your business as facts. It boosts your brand’s authority and credibility, which can influence how the search algorithm ranks your website.
Based on our in-house research, businesses with Google Knowledge Panel rank well on top of the Google SERPs.
The Google Knowledge Panel doesn’t only help your brand rank well in the SERPs; it also boosts its visibility. As your brand occupies more space in Google SERPs, your target audience is given more information and ways to access your website, social profiles, and every data that matters.
When your brand is more visible in the SERPs, you get more clicks and organic traffic.
Imagine prospective customers searching about your brand online to check its legitimacy before buying your product or subscribing to your service but can’t find any consistent information about your company. This bad user experience will affect their purchasing decision, and worst, they might go to your competitors with a more established online reputation.
Having a Google Knowledge Panel provides your prospects excellent user experience. They don’t need to go anywhere else to get more information because they are already displayed in the Knowledge Panel.
Because having a Google Knowledge panel boosts user experience and increases organic traffic, a better conversion rate typically follows. It’s easier to convince your prospects to become paying customers because your reputation as a legit business is vouched by the largest search engine in the world.
Reputation is everything for convincing people to trust your brand and turn them into paying customers.
When a Knowledge Panel about your company appears in Google SERPs, it helps boost your brand image and recall. Your logo, website, and other branding information occupying more space in search results help increase brand recall and improve the image of your business.
A good brand image helps attract more customers and people who want to invest in your company.
When your brand has a Google Knowledge Panel, this means that the world’s biggest search engine is vouching for it. It helps boost your brand’s authority and credibility, which is very important in building your image and reputation.
A highly credible brand solidifies consumer trust. Almost everyone is now relying on search engines when searching for information about a product or brand; having a Knowledge Panel positions your business as an authority in your industry.
A Google Knowledge Panel ultimately helps your brand stand out amidst competitors. It helps you distinguish your brand among other brands by highlighting what makes it unique.
If you are doing business in a very competitive industry, having a Google Knowledge Panel is more crucial than ever.