Having thousands of followers on Instagram is good, but what if you knew how to convert these followers into paying customers? Wouldn’t that be better?
The dilemma for most people is how to convince your Instagram followers to buy your products or even visit your store without coming across as too pushy or salesy.
Being popular on Instagram means very little if you don’t know how to turn that popularity into something profitable.
For a small business, you can only measure your success on Instagram when you are converting your followers into paying customers. Here are a few tips from Dallas growth marketing experts at KISS PR on how you can start using your popularity on Instagram to increase your profitability by converting your followers into paying customers.
You cannot convince anyone of anything if you don’t first know what they want or need.
You can ask them directly through an Instagram post and consolidate their answers, or you can create a survey where you ask them about the products or services they currently need.
You can also pull data from your analytics and use the data to find out what your audience is needing and wanting. Once you have the data, you can now offer them what they are looking for and execute a strategy on how to convince them that what you have is exactly what they need.
Finding out what your followers need is just an initial step. Giving them a solution to their problem is another effective way that you can convert them into paying customers.
For example, if your target audience is people needing legal counsel for divorce, posting valuable advice on what they need to do when they have an impending divorce case, encourages them to seek out more detailed information from you.
By giving something of value, you get something in return – successfully converting them into a high-quality lead.
Wisely utilize your profile bio space. It should be the part of your Instagram profile where your target audience can click a link that redirects to your website. It is also best if you can squeeze in your contact number and the address of your store or business.
Many people don’t have the resourcefulness to search for your location or contact number. By putting this valuable information on your profile bio, it can help your followers easily check your website or even call you and convert into paying customers.
People can’t be on Instagram every second of every day, meaning it’s possible your followers won’t see your feed every time they’re on Instagram. That makes it is equally important that you have another way to send your followers regular updates.
Creating an opt-in feature for every time your followers visit your website, allows you to get their email address to create a mailing list where you can send them regular newsletters.
These newsletters can contain exclusive promos, news about your company and educational materials that can bring value to your readers.
There’s nothing more encouraging to a follower than when the brand they follow makes an effort to reply to their inquiries and even engage them in conversation. In fact, one of the main goals of any social media marketing campaign should be to create an engaged community and positive customer service experience.
When an Instagram follower has questions regarding a specific product of yours, you should reply to it or even use that opportunity to start a conversation with him or her. A highly engaged prospect is more likely to convert into a paying customer compared to those who are not engaged.
To maintain the momentum of your Instagram activities, make sure you update your feed regularly. Posting three to four times a week is ideal for keeping the momentum going.
“Failing to update your feed regularly can create a gap between your brand and your followers,” says Dallas social media marketing specialist at KISS PR. “This gap is something you don’t want to happen if you are using Instagram to increase conversions.”
The more frequent your prospects see you on their feed, the higher the chances they’ll buy your products or subscribe to your services.
Once in a while, treat your followers with giveaways that can help them try your product or experience your service.
For example, if you are a travel company, giving free accommodations to a couple of loyal followers can help you promote your services and at the same time show your followers that you value their loyalty. This engagement encourages them to promote your service, enticing other followers to check what you offer.
The ultimate way to convince people to buy from you is when you show them how your product has transformed the lives of your existing customers.
Why do you think transformation weight-loss photos are increasingly popular and bring so much impact? It is because, in showing what improvements happened to the lives of people who have used your product, you show your target audience proof of how incredible their future can become if they buy into your offer.
Converting your Instagram followers into paying customers is a crucial process that takes dedicated time and effort.
Making the most of your Instagram profile, actively engaging with your followers, creating a mailing list, giving freebies, and focusing on transformation can help you increase your conversions.
How about you? What strategies did you implement to entice your followers to take action? Don’t hesitate to share your experience in our comment section below.
If you’re looking for the best social media marketing company in Dallas, get in touch with Katie Lynn at KISS PR by calling 239-373-5255 today. Isn’t it time to start converting your Instagram followers into customers?