As we now face new realities in the wake of coronavirus (COVID-19), we have two options:
Or
This is the time our mindset will be tested. Do we “break the mold” and forge ahead?
In the era of COVID-19, nimble business owners are pivoting and creating new strategies. Tesla announced that they will use their resources to make ventilators.
Since I am in the business of creating new opportunities for growth for my current and potential clients, I have put together some ways you can take advantage now.
If you placed your SEO project on hold or cut back on the efforts, this is the best time to change your paradigm. As we all know, SEO takes time and maturity. This is the best time to create a content marketing strategy that can help your current situation while being creative. Create content ideas that will garner the best links and grow your website organically. This is also the time to re-design the website to improve user experience so that when all this is over, you will be ready.
Collect stories of teams coming together to overcome the adversity caused by COVID-19. People are capable of amazing things in a time of crisis. Capture the detail of these stories; don’t summarize them too much. So, if Chris and Sandeep from the IT team were up until 5 a.m. in their respective home offices to get that VPN system up and running for hundreds of employees, and between them they drank 17 cups of coffee to get there, include it.
Humans respond to the detail of the story, so capture that. Over the past few days, I’ve heard of scientists pooling resources and heroically searching for a vaccine; I’ve heard of hilarious conference calls where both pets and children intervene as teams of people adjust to working from home; I’ve heard of absolutely heroic IT efforts, as that department rises to the challenge of getting entire companies to work remotely, overnight. These stories matter.” Source
As we stay in comfort in our homes, create video-based content using tools you already have, such as ZOOM, Google Hangouts, and Instagram stories using your desktop or mobile device.
At this time of survival, we need to find ways to think outside the box.
How can the KISS PR content team help with content generation?
At KISS PR content marketing is our heart when we do SEO, we are offering new ways to create content that will earn media attention and be favored by Google’s algorithm as expert, authoritative, and trusted content.
We are also noticing that PPC ad inventory is less competitive for the terms that are declining search traffic due to demand and supply. This is the best time to invest in these opportunities and be front and center on paid media ads. Remember, you only pay when people click.
Prospects that are not converting now should be put back in a new customer journey campaign using Google and Facebook Retargeting.
The KISS PR team of Google certified PPC experts are finding these opportunities and amplifying cold content by securing cheap traffic to create awareness. We are creating customer journey maps so we keep the prospects are ready to buy your brand is top of their mind.
As companies treat their employees unfairly and act heartlessly with their clients, there will be a surge of bad reviews. It is a good time to monitor reputation and apply crisis communication. The best tool for this is public relations using a press release distribution.
The KISS PR Story newswire is now offering FREE press releases to help companies during the COVID-19 crisis for free.
Time spent on social media is exploding while people are stuck at home. NOW is the time to engage like crazy and build your following!
Law firms will struggle with getting quality cases.
KISS PR has put together a plan for law firms to get targeted cases from our Facebook marketing, where the cost per lead is $3 (compared to the average lead acquisition cost of $50). Schedule so we can help get you quality cases now.
KISS PR SEO and marketing is ready with all engines loaded to make your business thrive!
All you need to reload is a new mindset to break the mold! – New Times and New Paradigm Shift.
Qamar Zaman – Founder KISS PR SEO and Marketing
P.S: if you need help, Book one-on-one sessions using my calendar link. The call is free.
Find ways to be disruptive. Our current mind is like old software on our phone: reboot your mind and reload a new software as a new paradigm.