Lawyer Marketing Tips in 2020  – Audit Your Law Firm SEO

Qamar Zaman – Lawyer Marketing expert explains what you need to do in 2020 for your law firm SEO and website growth. 

Gone are the days of simple lawyer marketing. If your law firm website does not pass many factors which are critical to growth, your law firm will be left behind in the dust of digital marketing. 

Not only do you need a website that can convert and offer you a positive return on investment for your marketing dollars, but you also need to understand your target audience better. 

For Example, if you are a lawyer that practices personal injury law, you need to know what intent-based keyword or terms are right for getting a client who searches after a car accident. Kist ranking for 1-10 keywords will not translate into the volume you need to survive your competitors who are going after what you do. 

It would help if you had a lawyer SEO consultant who understands the essential lawyer marketing landscape.

1. Google Ads strategy 
2. Facebook content marketing 
3. Instagram 
4. YouTube 

But you must be thinking; I know that and I do these all. If such is the case, do a search for all possible terms you should rank for in your local space and see if you really do rank. 

For Example: If you are a Dallas personal injury lawyer, do these searches for your law firm rankings:

• Injury lawyer

• Car Accident lawyer 

• Best injury attorney

If you do not see your law firm on the first page of Google, your SEO company needs to be questioned. 

** – Make sure you check these rankings from your home address and not from your office. In other words, if your law firm office is in Dallas, you will most like see saved results. 

Here is what you need to see: 

1.  Check your backlinks – How many new backlinks have they secured and what is the quality of these links.  
2. Look at the age of new links and audit if your SEO company has done any new work since they were replaced with the new provider. Most companies keep riding the benefits of previous SEO company work and keep collecting a paycheck for doing any new link building work. 
3.  How much new content is published every month? See Google analytics and see if the new content is getting any traffic. 
4.  If your marketing team is doing any social media posts, are you see any traffic to your website. 
5.  Are you targeting your marketing to the right audience? 
6. If you answered “YES,” do you see the demographics in Google Analytics. 
7.  What is the bounce rate of your website: If your law firm website has over 30% bounce rate you are leaving money on the table and your website is bleeding. 

Dear Attorney,

Lawyer Marketing Has Changed in 2020 

Your target audience now spends mobile searches. These people do a Google search or discuss their tragedy on social media like Facebook, Twitter or Instagram. 

The majority of younger people stay on Instagram and they prefer to text instead of talk. 

Put all those together, lawyer marketing strategies have changed and will continue to evolve as we consume content at a fast pace. But, what is your law firm doing to embrace: 

1. Voice search
2. Law firm branding
3. Artificial intelligence 
4. Instagram presence to reach the millennial audience 
5. A customer journey map to build your list beyond email

If you are a lawyer looking to grow your brand online beyond the SEO of your law firm website, you need to enter the blue ocean of marketing your firm. 

“Blue ocean strategy creates new demand. Companies develop uncontested market space rather than fight over a shrinking profit pool.” 

Turn your law firm’s website into a 24/7 sales representative using our law firm marketing services 

Invest in content promotion and SEO for lawyers. Expand your online footprint beyond your website with video marketing, PPC, Social Networking, and Local Search Engine Optimization

About KISS PR Lawyer SEO Expertise 

Qamar Zaman – CEO of KISS PR. Qamar is an expert SEO for law firms who want to get quality cases from their website. Qamar has been mentioned in top news publications like Forbes, Huffington Post and many tier 1 news publications. He helps attorneys manufacture their brand online. Qamar has a successful track in lawyer SEO, with the legal website having a bounce rate of 5-10%.