Qamar Zaman – Lawyer Marketing expert explains what you need to do in 2020 for your law firm SEO and website growth.
Gone are the days of simple lawyer marketing. If your law firm website does not pass many factors which are critical to growth, your law firm will be left behind in the dust of digital marketing.
Not only do you need a website that can convert and offer you a positive return on investment for your marketing dollars, but you also need to understand your target audience better.
For Example, if you are a lawyer that practices personal injury law, you need to know what intent-based keyword or terms are right for getting a client who searches after a car accident. Kist ranking for 1-10 keywords will not translate into the volume you need to survive your competitors who are going after what you do.
But you must be thinking; I know that and I do these all. If such is the case, do a search for all possible terms you should rank for in your local space and see if you really do rank.
If you do not see your law firm on the first page of Google, your SEO company needs to be questioned.
** – Make sure you check these rankings from your home address and not from your office. In other words, if your law firm office is in Dallas, you will most like see saved results.
Here is what you need to see:
Lawyer Marketing Has Changed in 2020
Your target audience now spends mobile searches. These people do a Google search or discuss their tragedy on social media like Facebook, Twitter or Instagram.
The majority of younger people stay on Instagram and they prefer to text instead of talk.
Put all those together, lawyer marketing strategies have changed and will continue to evolve as we consume content at a fast pace. But, what is your law firm doing to embrace:
If you are a lawyer looking to grow your brand online beyond the SEO of your law firm website, you need to enter the blue ocean of marketing your firm.
Invest in content promotion and SEO for lawyers. Expand your online footprint beyond your website with video marketing, PPC, Social Networking, and Local Search Engine Optimization
Qamar Zaman – CEO of KISS PR. Qamar is an expert SEO for law firms who want to get quality cases from their website. Qamar has been mentioned in top news publications like Forbes, Huffington Post and many tier 1 news publications. He helps attorneys manufacture their brand online. Qamar has a successful track in lawyer SEO, with the legal website having a bounce rate of 5-10%.