Are you wondering why your Google Analytics is showing a high bounce rate or why your traffic is not converting into customers? Any experienced Dallas website design agency will tell you that one of the main factors causing poor performance is likely your website’s user interface.
Your user interface is at the forefront of your website and will either provide your visitors with a good user experience (UX) or the opposite. If the latter is currently happening, then you can’t expect any of your marketing tactics to help you successfully drive conversions.
When the forefront of your sales funnel is not working, nothing else will work properly either. Making it very important to put more focus on your website’s user interface before actually investing in any marketing campaign.
To make sure you are not sabotaging the success of your marketing efforts, you need to know common user interface mistakes that can discourage your visitors from staying on your website and lower the chance of converting them into paying customers.
Being vigilant of these common user interface blunders can help you avoid wasting your time, money and overall marketing effort.
Unless you are visiting an illegal website, which usually appear with a black background and text that is cherry red in color, putting all strong colors together in one setting is a horrible idea.
The lack of contrast can actually put off visitors and become one of the reasons why they won’t stay longer on your website. In designing the color combination of your background, text, buttons, and all components of your website, you need to keep in mind to emphasize contrast. Putting an emphasis on color contrast helps your visitors not to become overwhelmed with your design.
Avoid using too artsy text fonts and go for simple ones. Your text should be easy to read, not too tiny nor too big. They should fit well on your screen that you don’t need to use “Ctrl +” or “Ctrl -” commands
Also, your font should be consistent all throughout your website. Inconsistency shows unprofessionalism and lack of credibility. This distinction may sound trivial, but consistency is extremely crucial in creating an effective user interface.
Once visitors land on your website, how many clicks does it take for them to arrive on the page they intended to read?
Your navigation should be simple and dynamic. It should be straightforward and as effortless as possible for your visitors to arrive where they were wanting.
Having a complex navigation can discourage your visitors to continue further and result in them abandoning your webpage prematurely.
You have to keep in mind that not all your visitors are desktop users. In fact, more than 50 percent of them are accessing your website via their mobile phones. Thus, it is necessary that you build your user interface with responsive design in mind. The user quality experience between desktop and mobile users should be the same.
You also need to make sure that your user interface is not distorted when viewed in various types of web browsers. It must be consistent across all devices and browsers to be able to provide a good user experience to all your website visitors.
There’s nothing more annoying to visitors than “pop-ups.” Imagine yourself concentrating while reading the description of a product you want to buy, and suddenly a pop-up comes out of nowhere asking for your email or telling you about a promo.
This kind of disruptive tactic is the very reason why most people aren’t watching live TV anymore and prefer to stream things online, but even then a person can still be bombarded with unexpected interruptions.
If you want your visitors to convert into paying customers, avoid pop-ups at all cost and make sure your user interface is providing the best user experience for your prospects.
Getting fewer conversions despite successfully driving more traffic to your website means there’s something wrong with your user interface and the quality of your user experience (UX).
Determining the most common mistakes in designing your website’s user interface can help you fix your problem, and also prevent you from wasting traffic that could potentially convert into paying customers. If you’re unsure of where to start or have no experience in website design, call and talk to the top web design agency in Dallas today. The website design agency team at KISS PR in Dallas, TX understands website design can be confusing and technical. Our team will breakdown any technical aspects that may be overwhelming your website design and UX in a simple, non-tech way that’s easy to understand. All you have to do is pick up the phone and call 972-437-8942.
How about you? What user interface mistakes have you made in the past? Share your experience by commenting below.
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