Before you begin a social media marketing campaign, you will need to have a plan before you can implement any kind of strategy. Running a campaign without a strategy or plan is not only a waste of your time as a company, but it is also a recipe for failure.
When planning a social media marketing strategy, you need to set clear goals before doing anything else. Establishing clear goals will make it easier to track the performance of your social media marketing campaign and make adjustments as needed.
So, what are these goals specifically?
Developing your brand awareness is probably one of the common goals when companies decide to incorporate social media into their overall digital marketing strategy.
According to Social Media Today, the average internet user spends almost two hours every day on social media. This figure alone shows that every company should be making an effort to build their brand’s presence through social media marketing. The power of social media is in its ability to reach a larger demographic of people, which increases your company’s brand awareness by introducing these potential customers to your company.
To track your campaign performance you will need to keep tabs on the flow of direct traffic to your website, mentions in the press or mainstream media, your number of blog shares, and your social engagements such as likes, retweets, reactions, and comments. If at least a few of these are increasing your campaign is on the right track. Don’t forget to also check to see if the search volume of your brand’s name has increased.
Social Media can also help you have more visibility in the SERPs. This happens when people use industry keywords to search for your brand and eventually get directed to your website or social media pages. Track your progress by analyzing the organic search traffic of your website through your social media channel. If this is on an upward climb it’s a good sign that your visibility in the SERPs is growing.
It’s important that your keywords are ranking well on top of the SERPs before expecting your social media campaign to do the heavy lifting. A company social media presence is meant to amplify an already established foundation of a website with search engine optimization (SEO). If you don’t know how your website’s SEO is performing or are of unsure of your SERPs Visibility, speak with one of the top Dallas SEO companies before blindly diving into any social media platform.
Since people are spending more of their time on social media, make sure you’re using it as an opportunity to also give potential customers a quality customer service experience each time they engage with your brand.
According to a Buffer survey, only 21 percent of respondents claimed that they use social media for customer support. This means that if your competitors are not using social media as a way to increase reviews of positive customer service, your brand can take the lead and gain the advantage.
Try measuring the effectiveness of your social media customer support through a customer satisfaction survey. By asking customers how fast their problems were solved or if they were happy with their overall digital experience, you can know if any changes are needed to your social media strategy.
Once you’ve established a solid social media presence, you will need to focus on driving your social media traffic to your website. You can do this by creating relevant, useful content and making sure any posts or status updates contain effective calls-to-action (CTA) that encourage your followers to click the link to your website.
Measuring your referral traffic can be done by using Google Analytics. Through Google Analytics you are able to see how much traffic you’re receiving from your blog, Facebook, Twitter or other channels.
If you are not sure how to use Google Analytics, ask the marketing professionals and trusted Google partners at the top digital marketing company in Dallas.
Your ultimate goal with any marketing campaign should be to increase your company’s leads and sales. Offering incentives through Social media is one way to get the most out of your social media campaign. Try providing followers a free eBook to download, a discount coupon in return for subscribing to your newsletters, or a free 7-day trial to like your page. Any incentive you offer is a way to encourage your social media network to transition into a paying customer.
Here’s a comprehensive guide on how you can set Google Analytics goals to track the progress of your social media leads and sales.
When you know what social media goals to focus on, it’s always easier to track the performance of your campaign. If you’re haven’t seen success from Social Media strategy or don’t have the time to commit to crafting an epic Social Media Campaign, call the experts at KISS PR. Our digital marketing company represent small business owners to worldwide companies in all areas of digital marketing including social media and have the experience to be considered the top-rated Dallas social media marketing company.
If you want your social media marketing strategy to amplify your overall marketing strategy, start by setting these goals with your team or give us a call today. Good luck!
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Katie Lynn
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