Why is it that despite your content marketing efforts, you are still not converting any of your visitors into paying customers?
What’s the use of getting more traffic if these people are not even interested in purchasing your products or subscribing to your service?
Leads that don’t convert are not uncommon at all.
In fact, according to SalesForce, 79 percent of all marketing leads never convert into sales. And out of that 79 percent, only 5 percent of these marketing leads were qualified as leads of very high quality.
This statistic means that in most cases, converting leads into paying customers is not at all easy. When analyzing the poor results there are a lot of factors to consider, but one of the biggest reasons for poor conversion is that you are starting with leads of poor quality.
Determining the causes of low-quality visitors is the first step in solving your low-quality leads dilemma.
Here are some of the most common reasons you are getting poor quality leads.
This mistake is the most serious because you started your marketing campaign on the wrong foot. If you noticed this mistake on the latter part of your campaign, then you might need to redirect your remaining resources and efforts as part of a new strategy.
You need to carefully pick the professionals you work with at the beginning of your marketing campaign so you don’t commit this kind of mistake. Extensive research about your target market should be at the top of your priority list because this can often determine the success of your marketing goals.
You can also get poor quality leads when the platform you’re using for promotion is not the one your target audience is using.
For example, if you are promoting a beauty product targeted at women, the best platform for you to promote on is Pinterest or YouTube. If you are promoting your product on LinkedIn or Reddit, you will still get visitors from those websites, but there’s a very high probability that they won’t convert into paying customers. Qualifying them as poor quality leads.
On the other hand, when you promote your product on YouTube and collaborate with beauty video bloggers, there’s a higher probability that you’ll get better quality leads.
A lack of effective calls to action on a landing page copy or blog post can also lead to receiving poor quality leads.
Your prospects cannot continue into the final stage of your sales funnel if there’s no opportunity given to them.
For example, if you are aiming to make your readers sign up for a free initial legal consultation but you lack an effective call to action in your copy, such as your phone number or having them click a link to submit their contact information, it’s a missed chance at converting someone through action.
Call to actions prod your readers to do something, and that something should direct them to the end of your sales funnel. This step only increases the chance that they’ll convert into a paying client or customer.
Knowing the common reasons most people fail in converting traffic into paying customers can help you fix the core problem of your marketing campaign.
Getting low quality leads is a sign that you are not listening to your digital marketing company, or that you haven’t had the right one guiding your website design. At KISS PR, we are a Dallas-based digital marketing company that builds websites with all of these common problems in mind, in an overall effort to prevent traffic that produces low-quality leads. If you need immediate help from trusted digital marketing professionals, call 972-737-1371.
Or request an immediate quote so that your problem can be evaluated as soon as possible.
Business Growth Specialist