Zaman and his team have been compiling data as per SEMRUSH Sensor since the first day of the update. News is consistently the only category with the highest SERP volatility score as of August 30, 2022. Overall SERP volatility score across all categories remains normal.
While Google’s helpful content update is still rolling out, Dallas SEO consultant Qamar Zaman keeps website owners in the loop regarding SERP’s daily volatility activities by reporting data from SEMRUSH Sensor.
On August 30, 2022, Zaman saw a negligible increase in volatility scores across categories. From 1.5 the other day, it is now 1.8. These scores don’t show any negative impact as they are considered good volatility scores.
“SERP volatility scores under five are considered good as these show stable web page rankings,” Zaman explained.
August 30, 2022, the top 10 categories in search with the most volatile content are News, Sports, Arts & Entertainment, Shopping, Finance, Business & Industrial, Computers & Electronics, Home & Garden, Jobs & Education, Beauty & Fitness, and Online Communities.
As usual, News has consistently topped the volatility ranking with a score of 5.7. It is 0.3 higher when compared to its score yesterday.
The top 5 winners in this category are homedepot.com, kshb.com, freexnxxx.com, medinahealth.org, and 14news.com, while the top 5 losers are 1011now.com, wdrb.com, rei.com, ncsbe.gov, and downdetector.com.
Next is Sports, with an average volatility score of 4.6. This score is 0.6 higher compared to yesterday.
The top 5 winners are larrybrownsports.com, umterps.com, fifa.com, newsobserver.com, and redbubble.com, while the top 5 losers are transfermarkt.com, conch-house.com, startribune.com, prideofdetroit.com, and elitesportsny.com.
Next is Arts & Entertainment, with an average volatility score of 3.8. Its score doesn’t change from yesterday.
The top 5 winners in this category are essence.com, ny1.com, mentalfloss.com, popmatters.com, and allthatsinteresting.com, while the top 5 losers are nydailynews.com, pinkvilla.com, geniuslyrics.net, xfinity.com, and erosnow.com.
Next is the Shopping category, with an average range volatility score of 3.4. It was 0.9 higher compared to its score yesterday.
Today’s top 5 winners under the Shopping category are gemologica.com, olympics.com, merriam-webster.com, ingeniovirtual.com, and hibbett.com, while the top 5 losers are conch-house.com, markiesminigolf.com, miromaroutlets.com, pbs.org, and prettylittlething.com.
The Finance category is ranked 5th with an average range volatility score of 2.9. It was 1 point higher compared to its score yesterday.
The top 5 winners in this category are yahoo.com, cnb.com, investors.com, search-banks.com, and advanceamerica.net, while the top 5 losers are kitcosilver.com, usatoday.com, cnb.com, carefirst.com, and lgfcu.org.
Next is Business & Industrial, with an average range volatility score of 2.8. It was 0.3 higher compared to its score yesterday.
The top 5 winners today in this category are jossandmain.com, lincolnelectric.com, visualvisitor.com, carzing.com, and batteriesplus.com, while the top 5 losers are www.walmart.com, conch-house.com, purelypoultry.com, tirekingdom.com, and brother-usa.com.
In the 7th rank is the Computer & Electronics category, with an average volatility score of 2.6. It was 0.8 higher compared to its score yesterday.
The top 5 winners in the Computers & Electronics category are converto.io, savemp3.net, channelpronetwork.com, cmo.com.au, and kaspersky.com, while the top 5 losers are facebook.com, conch-house.com, ytmp3.cc, genius.com, and kleintools.com.
In the 8th rank is the Home & Garden category, with an average volatility score of 2.3. Today’s score is 0.3 higher compared to yesterday.
Today’s top 5 winners for Home & Garden are google.com, usfireplacestore.com, whyfarmit.com, modernblaze.com, and backyardboss.net, while the top 5 losers are themanual.com, conch-house.com, bona.com, irobot.com, and homezonefurniture.com.
Next is Jobs & Education, with an average SERP volatility score of 1.9. It is 0.5 higher compared to yesterday.
Today’s top 5 winners in this category are tulsaschools.org, mdc.edu, lisd.net, vumc.org, and asdk12.org, while the losers are lisd.org, cnn.com, goodwin.edu, logincollector.com, and ucmo.edu.
In the 10th rank, today are the Beauty & Fitness and Online Communities categories. Both have a SERP volatility score of 1.7. The former has a 00.1 higher score compared to yesterday and the latter a 0.3 increase.
The top 5 winners in the Beauty & Fitness category are stacylash.com, apmusicales.com, hometesterclub.com, ingeniovirtual.com, and shape.com, while the top 5 losers are conch-house.com, mederma.com, beachbodyondemand.com, buildprogrammer.com, and naturalgirlwigs.com.
The top 5 winners in the Online Communities category are pinterest.com.au, wellnesspitch.com, findhelp.org, usa.gov, and veloxity.us, while the top losers are chat42.online, npr.org, rocketreach.co, petsuites.com, and disasterassistance.gov.
According to Zaman, except for News, SERP volatility across categories is pretty low. This means that, for today, the Google helpful content update has been majorly rewarding websites as per our data from SERP Sensor.
Disclaimer. The above data is public information and available from SEMRush Serp Sensor. The author is providing the data to provide information on the Google content update.
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