Using Social Media to Market Your Brand

Are you still one of those businesses not taking advantage of Social Media Marketing to promote your products and services? Do you still think your customers are not on social media?

If you are one of those entrepreneurs, then consider these statistics showing the latest numbers of active social media users as of April 2019 .  These figures should help you grasp the opportunities you’ve been wasting all this time.

•         Facebook – 2.3 billion
•         YouTube – 1.9 billion
•         WhatsApp – 1.6 billion
•         Facebook Messenger – 1.3 billion
•         Instagram – 1.0 billion
•         Twitter – 330 million
•         Reddit – 330 million

Do you know there are already over 50 million businesses who use Facebook Business Pages alone? What’s more with other social media networks?

According to Forbes, Facebook mobile ads account for 87% of advertising revenues and stood at $8 billion in 2nd quarter of last year. 

These figures show just how savy businesses have been using social media to reach out to their target audience, drive traffic to their websites, and ultimately improve their leads and sales.

7 Crucial Reasons You Need to Use Social Media for Marketing

Aside from the fact that almost everyone is on some type of social media platform, some business owners are still waiting for it to disappear.  In its early days, a lot of social media critics predicted marketing through social media would only be a fad and not be able to show businesses any return on investment (ROI). News flash: what happened is exactly the opposite. 

Social media and social media marketing will be here for a long, long time, and as long as billions of users worldwide are still enjoying the benefits it brings into their lives, businesses should make sure they’re not being left behind. 

So, here are the crucial reasons why you should jump on the bandwagon and use social media marketing to promote your business online.

1. Gives You a Platform to Reach Your Prospects and Customers

When most of your prospects and customers are already using social media, building your own presence in there helps your brand to effectively reach out to them.

When you are using the tool that they are using, they can relate more to your brand and you can easily communicate your message to them.

Replying to their inquiries in comments, responding to their private messages, and creating discussions in your groups are effective ways of reaching out to them.

2. It Will Boost Your Branding

Branding your business through social media is one of the most important parts of growing it.  Marketing on social media boosts its visibility and recall because you can easily get the attention of your prospects and customers.

When you update your accounts with the latest news about your brand or post your latest blog, you are consistently putting your brand in front of your target audience. This helps improve brand recall.

3. Helps You Drive Traffic to Your Website

Your followers should be your high-quality leads and if not, it’s important to find out why you are getting low quality leads. Your followers are following you because they are interested to learn more about your brand or they’ve already purchased from you.  When you share content on your social media pages, you are helping them to get in-depth information about your products or services.

Every time you publish content or release an update about your new products, you are encouraging your prospects and followers to go to your website.  Social media helps you drive more visitors there. If you have five pages in five popular social networking sites, just imagine the number of potential visitors you can have.

4. Improves Your Customer Support and Care

These days your customers and prospects use social media to vent their frustrations about a bad product or service.  Make sure you take the time to respond when your brand is mentioned whether positive or negative.

You can also use social media to respond to inquiries and feedback from your customers who are not satisfied with your product or services.  It provides you a tool that can instantly attend to their needs, thus improving your customer service and care.

5. Improve Successful Conversions

Because your social media followers are high quality leads, you can expect that you have high probability of increasing your conversion rate. 

High quality leads are easy to convert because they know already about your brand and it’s just a matter of time for them to convert into paying customers.

6. Allows You to Learn More about Your Customers

Social media platforms have their own analytics wherein you can access a specific set of reports and learn more about your prospects and customers.  This helps you determine the kind of strategy you need to do or stop doing to improve your communication with them and at the same time increase your visibility online.

7. Serves as Your Platform for PR

If you are a small business and has a problem with the expensive cost of running a PR, social media can help you out in boosting your brand’s image without spending beyond your budget.

If done the right way, your social media channels can be a great PR distribution tool that can help you disseminate your press releases to the public, syndicate them to news websites, and even helps you get found by journalists who are interested to make a story about your brand.

Final Thoughts

If at this point, you are still hesitant or still have many questions in mind, you may want to talk to a consultant that can personally guide you on how to start running a social media campaign specifically tailored to your brand’s needs.

Find out why businesses everywhere are turning to KISS PR digital marketing as their preferred social media agency in Dallas! Good luck!