Let’s first understand what is URL:
A Uniform Resource Locator, colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier, although many people use the two terms interchangeably. Wikipedia
Related: There is a great explanation here
No, is the simple answer. The length of the URL does not matter. We use URLs as identifiers whatever their length. I tend to limit my URLs to 1,000 characters or less. I do this for ease of monitoring. You can use as many slashes as you want.
Answer by Google Expert John Mueller:
What are some ways to optimize your URL structure for search engine optimization?
There are many ways to make your URLs SEO-friendly. When creating URLs, you should keep the overall picture of your website in mind. The arrangement of categories and folders on your website will determine the URLs in the future.
In my own opinion, I would recommend keeping the URL structure cleaner as illustrated below.
| Home Page | https://www.YourDomain.com |
| Page: SEO Services Page | https:/../SEO-Services In this page you want to discuss your SEO services and what makes your company unique. |
| Location Specific Page: Chicago SEO Services | https:/…/Dallas-SEO-Services On this page, you can discuss your specific SEO SEO Services for Dallas needs. Provide unique value for Google BOT to consider your page the best candidate for survival when someone searches for the best SEO company in Dallas. In addition, since Dallas is a large city, you can also add content to this page so that people from the nearby areas will be able to find you. For example, you could say: Our Dallas SEO Company also serves clients in the Dallas–Fort Worth Metroplex, which includes We serve Dallas, Fort Worth, Arlington, Plano, Garland, Irving, and McKinney. Denton, Fort Worth |
| Blog | https:/../best-SEO-tips-for-lawyers |
When thinking about SEO, always map your customer journey. We have a blog post on this in depth resource: How to Optimize Website Navigation for More Conversion. At the end of the day, it’s all about the user experience. A great user experience will help you rank higher in search results.
Related resource to read: Update on Google Page Experience: Improving Your Website’s Core Web Vital Score
At the end of the day keep SEO simple like our name KISS. If you liked the explanation, kindly share this so we can keep producing great content.
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